Your Maserati, Imagined in Real Time

Alongside the debut of the new GranTurismo, GranCabrio and Grecale, Maserati introduces its most advanced digital tool yet: the new Web Configurator. This photorealistic platform transforms every configuration into an emotional, cinematic experience, delivered in real time, on any device, anywhere in the world. It's an invitation to dream up your own Maserati before ever stepping into a showroom.

Rendered in a widescreen 21:9 format with a fully redesigned 3D environment, the new configurator now matches the same visual fidelity as the configurator used in Maserati dealerships, bringing the online experience closer than ever to seeing the real car. More than a technical upgrade, it marks a shift in how customers discover and personalize their Maserati, creating one seamless journey between the digital and physical showroom.